Heater exports increase

The global energy crisis continues to escalate, particularly in Europe, where the Russia-Ukraine conflict and other factors have driven natural gas and electricity prices to record highs, resulting in soaring heating costs. To reduce expenses, consumers are increasingly seeking affordable heating alternatives, making cost-effective Chinese heaters a preferred choice.

Meanwhile, climate change has intensified extreme weather patterns worldwide. With colder winters and unpredictable temperature fluctuations, demand for heaters has surged across both developed markets (e.g., Europe and the U.S.) and emerging economies, as households prioritize maintaining comfortable indoor temperatures.

From amormiya

Product advantages

Chinese heaters offer significant price advantages over many European and American brands, while maintaining guaranteed quality, safety, and durability - perfectly meeting overseas consumers' demand for cost-effective heating solutions.

With continuous technological advancements, China's heating industry has developed a mature supply chain. Manufacturers are increasing R&D investments to introduce innovative features like smart temperature control, energy efficiency, and rapid heating. The industry has also developed specialized product lines, including electric heaters and wood-burning fireplaces, to better satisfy global consumers' needs for home comfort, safety, and environmental sustainability.

Backed by a complete industrial ecosystem and strong supply chain capabilities - particularly in manufacturing hubs like Ningbo and Cixi in Zhejiang Province (one of the world's largest heating appliance production bases) - Chinese manufacturers can rapidly respond to market demands. Localized sourcing of raw materials and components reduces production and logistics costs while improving efficiency, ensuring stable product supply.

Chinese companies actively study overseas market preferences and adapt their product designs and marketing strategies accordingly. This market-oriented approach has enabled successful global expansion, with customized heater models developed for different climates and consumer habits across regions.

From amormiya

Global Hot Sale

From January to July, China's electric blanket exports surged to $33.4 million—a staggering 97% year-on-year growth—outperforming other home appliances. During the same period, electric heater exports rose 23% year-on-year, with European heating appliance sales spiking nearly 300% month-on-month.

Traditionally, heater production peaks by mid-September. However, this year, the Russia-Ukraine conflict and ensuing energy crisis have forced European countries to restrict natural gas usage, triggering unprecedented demand for alternative heating solutions. Importers are placing urgent bulk orders, creating a "surge in demand" that keeps Chinese manufacturers working at full capacity.

One major domestic appliance company reported: "Our branded air-source heat pump exports grew over 200% year-on-year in H1, with orders 10 times higher than last year. The European market is experiencing exponential growth."

Market Outlook & Competitive Edge

• The global heating appliance market is projected to surpass $30 billion by 2025, with China accounting for over 40% of the share.
• Electric heating products now dominate 65% of the market, driven by carbon-neutral policies.
• Europe leads demand due to energy transition needs, while the Asia-Pacific market favors cost-effective solutions.
• Chinese brands are capturing the mid-to-high-end segment through smart, scenario-based designs, achieving 15%+ export growth for three consecutive years.

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